KOTLER , P. (1997). Marketing an Introduction, 4th Ed. Prentice-Hall International, Inc.
Chicago Style (17th ed.) CitationKOTLER , Philip. Marketing an Introduction, 4th Ed. Prentice-Hall International, Inc, 1997.
MLA (8th ed.) CitationKOTLER , Philip. Marketing an Introduction, 4th Ed. Prentice-Hall International, Inc, 1997.
Warning: These citations may not always be 100% accurate.