APA (7th ed.) Citation

KOTLER , P. (1996). Principles of Marketing, 7th. Ed. Prentice Hall, Inc.

Chicago Style (17th ed.) Citation

KOTLER , Philip. Principles of Marketing, 7th. Ed. Prentice Hall, Inc, 1996.

MLA (8th ed.) Citation

KOTLER , Philip. Principles of Marketing, 7th. Ed. Prentice Hall, Inc, 1996.

Warning: These citations may not always be 100% accurate.