APA (7th ed.) Citation

BATRA, R. (1995). Advertising Management, 4th. Ed. Prentice Hall.

Chicago Style (17th ed.) Citation

BATRA, Rajeev. Advertising Management, 4th. Ed. Prentice Hall, 1995.

MLA (8th ed.) Citation

BATRA, Rajeev. Advertising Management, 4th. Ed. Prentice Hall, 1995.

Warning: These citations may not always be 100% accurate.