APA (7th ed.) Citation

JAIN, S. C. (1997). Marketing Planning & Strategy, 5th Ed. South-Western Publishing Co.

Chicago Style (17th ed.) Citation

JAIN, Subhash C. Marketing Planning & Strategy, 5th Ed. South-Western Publishing Co, 1997.

MLA (8th ed.) Citation

JAIN, Subhash C. Marketing Planning & Strategy, 5th Ed. South-Western Publishing Co, 1997.

Warning: These citations may not always be 100% accurate.