APA (7th ed.) Citation

BEST, R. J. (1997). Market-Based Management: Strategies for Growing Customer Value and Profitability. Prentice Hall, Inc.

Chicago Style (17th ed.) Citation

BEST, Roger J. Market-Based Management: Strategies for Growing Customer Value and Profitability. Prentice Hall, Inc, 1997.

MLA (8th ed.) Citation

BEST, Roger J. Market-Based Management: Strategies for Growing Customer Value and Profitability. Prentice Hall, Inc, 1997.

Warning: These citations may not always be 100% accurate.