LOVELOCK, C. (1994). Product Plus: Haw Product + Service = Competitive Advantage. McGraw-Hill Inc.
Chicago Style (17th ed.) CitationLOVELOCK, Christopher. Product Plus: Haw Product + Service = Competitive Advantage. McGraw-Hill Inc, 1994.
MLA (8th ed.) CitationLOVELOCK, Christopher. Product Plus: Haw Product + Service = Competitive Advantage. McGraw-Hill Inc, 1994.
Warning: These citations may not always be 100% accurate.