APA (7th ed.) Citation

WELLS, W. D. (1998). Advertising: Principles & Practice, 4th. Ed. Prentice Hall.

Chicago Style (17th ed.) Citation

WELLS, William D. Advertising: Principles & Practice, 4th. Ed. Prentice Hall, 1998.

MLA (8th ed.) Citation

WELLS, William D. Advertising: Principles & Practice, 4th. Ed. Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.