KERIN, R. A. (1998). Strategic Marketing Problems: Cases and Comments, 8th Ed. Prentice Hall, Inc.
Chicago Style (17th ed.) CitationKERIN, Roger A. Strategic Marketing Problems: Cases and Comments, 8th Ed. Prentice Hall, Inc, 1998.
MLA (8th ed.) CitationKERIN, Roger A. Strategic Marketing Problems: Cases and Comments, 8th Ed. Prentice Hall, Inc, 1998.
Warning: These citations may not always be 100% accurate.