KELLER, K. L. (1998). Strategic Brand Management: Building, Measuring, and Managing, Brand Equity. Prentice Hall.
Chicago Style (17th ed.) CitationKELLER, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing, Brand Equity. Prentice Hall, 1998.
MLA (8th ed.) CitationKELLER, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing, Brand Equity. Prentice Hall, 1998.
Warning: These citations may not always be 100% accurate.