Strategic Brand Management : Building, Measuring, and Managing, Brand Equity
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Prentice Hall
1998
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oai:jogjalib.com:310BKE0014592016-08-08 00:00:00Direktorat Perpustakaan Universitas Islam IndonesiaStrategic Brand Management : Building, Measuring, and Managing, Brand EquityKELLER, Kevin LanePrentice Hall1998TEXT658.827 / Kev / p |
| institution |
Universitas Sanata Dharma |
| collection |
Perpustakaan Yogyakarta |
| description |
|
| format |
TEXT |
| author |
KELLER, Kevin Lane |
| spellingShingle |
KELLER, Kevin Lane Strategic Brand Management : Building, Measuring, and Managing, Brand Equity |
| author_facet |
KELLER, Kevin Lane |
| author_sort |
KELLER, Kevin Lane |
| title |
Strategic Brand Management : Building, Measuring, and Managing, Brand Equity |
| title_short |
Strategic Brand Management : Building, Measuring, and Managing, Brand Equity |
| title_full |
Strategic Brand Management : Building, Measuring, and Managing, Brand Equity |
| title_fullStr |
Strategic Brand Management : Building, Measuring, and Managing, Brand Equity |
| title_full_unstemmed |
Strategic Brand Management : Building, Measuring, and Managing, Brand Equity |
| title_sort |
strategic brand management : building, measuring, and managing, brand equity |
| publisher |
Prentice Hall |
| publishDate |
1998 |
| callnumber-raw |
658.827 / Kev / p |
| callnumber-search |
658.827 / Kev / p |
| _version_ |
1747909738731929600 |