APA (7th ed.) Citation

ROSSITER, J. R. (1996). Advertising Communications and Promotion Management, 2nd Ed. Irwin McGraw-Hill.

Chicago Style (17th ed.) Citation

ROSSITER, John R. Advertising Communications and Promotion Management, 2nd Ed. Irwin McGraw-Hill, 1996.

MLA (8th ed.) Citation

ROSSITER, John R. Advertising Communications and Promotion Management, 2nd Ed. Irwin McGraw-Hill, 1996.

Warning: These citations may not always be 100% accurate.