APA (7th ed.) Citation

BOYD, J. (1998). Marketing Management: A Strategic Approch with a Global Orientation, 3rd. Ed. Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

BOYD, JR. Marketing Management: A Strategic Approch with a Global Orientation, 3rd. Ed. Irwin/McGraw-Hill, 1998.

MLA (8th ed.) Citation

BOYD, JR. Marketing Management: A Strategic Approch with a Global Orientation, 3rd. Ed. Irwin/McGraw-Hill, 1998.

Warning: These citations may not always be 100% accurate.