BOYD, J. (1998). Marketing Management: A Strategic Approch with a Global Orientation, 3rd. Ed. Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationBOYD, JR. Marketing Management: A Strategic Approch with a Global Orientation, 3rd. Ed. Irwin/McGraw-Hill, 1998.
MLA (8th ed.) CitationBOYD, JR. Marketing Management: A Strategic Approch with a Global Orientation, 3rd. Ed. Irwin/McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.