AAKER, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press.
Chicago Style (17th ed.) CitationAAKER, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, 1991.
MLA (8th ed.) CitationAAKER, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, 1991.
Warning: These citations may not always be 100% accurate.