APA (7th ed.) Citation

AAKER, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press.

Chicago Style (17th ed.) Citation

AAKER, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, 1991.

MLA (8th ed.) Citation

AAKER, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, 1991.

Warning: These citations may not always be 100% accurate.