Managing Brand Equity : Capitalizing on the Value of a Brand Name
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The Free Press
1991
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oai:jogjalib.com:310BKE001535 |
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oai:jogjalib.com:310BKE0015352016-08-08 00:00:00Direktorat Perpustakaan Universitas Islam IndonesiaManaging Brand Equity : Capitalizing on the Value of a Brand NameAAKER, David A.The Free Press1991TEXT658.827 / Dav / t |
| institution |
Universitas Sanata Dharma |
| collection |
Perpustakaan Yogyakarta |
| description |
|
| format |
TEXT |
| author |
AAKER, David A. |
| spellingShingle |
AAKER, David A. Managing Brand Equity : Capitalizing on the Value of a Brand Name |
| author_facet |
AAKER, David A. |
| author_sort |
AAKER, David A. |
| title |
Managing Brand Equity : Capitalizing on the Value of a Brand Name |
| title_short |
Managing Brand Equity : Capitalizing on the Value of a Brand Name |
| title_full |
Managing Brand Equity : Capitalizing on the Value of a Brand Name |
| title_fullStr |
Managing Brand Equity : Capitalizing on the Value of a Brand Name |
| title_full_unstemmed |
Managing Brand Equity : Capitalizing on the Value of a Brand Name |
| title_sort |
managing brand equity : capitalizing on the value of a brand name |
| publisher |
The Free Press |
| publishDate |
1991 |
| callnumber-raw |
658.827 / Dav / t |
| callnumber-search |
658.827 / Dav / t |
| _version_ |
1747909753868124160 |