Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity
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The Free Press
1994
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oai:jogjalib.com:310BKE0015592016-08-08 00:00:00Direktorat Perpustakaan Universitas Islam IndonesiaStrategic Brand Management : New Approaches to Creating and Evaluating Brand EquityKAPFERER, Jean-NoelThe Free Press1994TEXT658.834 3 / Jea / t |
| institution |
Universitas Sanata Dharma |
| collection |
Perpustakaan Yogyakarta |
| description |
|
| format |
TEXT |
| author |
KAPFERER, Jean-Noel |
| spellingShingle |
KAPFERER, Jean-Noel Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity |
| author_facet |
KAPFERER, Jean-Noel |
| author_sort |
KAPFERER, Jean-Noel |
| title |
Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity |
| title_short |
Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity |
| title_full |
Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity |
| title_fullStr |
Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity |
| title_full_unstemmed |
Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity |
| title_sort |
strategic brand management : new approaches to creating and evaluating brand equity |
| publisher |
The Free Press |
| publishDate |
1994 |
| callnumber-raw |
658.834 3 / Jea / t |
| callnumber-search |
658.834 3 / Jea / t |
| _version_ |
1747909758655922176 |