APA (7th ed.) Citation

MCDONALD, M. (1995). Market Segmentation: A Step-by-Step Approach to Creating Profittable Market Segments. The Macmillan Press Ltd.

Chicago Style (17th ed.) Citation

MCDONALD, Malcolm. Market Segmentation: A Step-by-Step Approach to Creating Profittable Market Segments. The Macmillan Press Ltd, 1995.

MLA (8th ed.) Citation

MCDONALD, Malcolm. Market Segmentation: A Step-by-Step Approach to Creating Profittable Market Segments. The Macmillan Press Ltd, 1995.

Warning: These citations may not always be 100% accurate.