APA (7th ed.) Citation

WALKER, J. (1998). Marketing Strategy: Planning and Implementation, 3rd Ed. McGraw-Hill.

Chicago Style (17th ed.) Citation

WALKER, JR. Marketing Strategy: Planning and Implementation, 3rd Ed. McGraw-Hill, 1998.

MLA (8th ed.) Citation

WALKER, JR. Marketing Strategy: Planning and Implementation, 3rd Ed. McGraw-Hill, 1998.

Warning: These citations may not always be 100% accurate.