WALKER, J. (1998). Marketing Strategy: Planning and Implementation, 3rd Ed. McGraw-Hill.
Chicago Style (17th ed.) CitationWALKER, JR. Marketing Strategy: Planning and Implementation, 3rd Ed. McGraw-Hill, 1998.
MLA (8th ed.) CitationWALKER, JR. Marketing Strategy: Planning and Implementation, 3rd Ed. McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.