CRAVENS, D. W. (2000). Strategic Marketing Management Cases, 6th. Ed. Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationCRAVENS, David W. Strategic Marketing Management Cases, 6th. Ed. Irwin/McGraw-Hill, 2000.
MLA (8th ed.) CitationCRAVENS, David W. Strategic Marketing Management Cases, 6th. Ed. Irwin/McGraw-Hill, 2000.
Warning: These citations may not always be 100% accurate.