SHAPIRO, B. P. (1985). Marketing Management Readings: From Theory to Practice volume III. Irwin.
Chicago Style (17th ed.) CitationSHAPIRO, Benson P. Marketing Management Readings: From Theory to Practice Volume III. Irwin, 1985.
MLA (8th ed.) CitationSHAPIRO, Benson P. Marketing Management Readings: From Theory to Practice Volume III. Irwin, 1985.
Warning: These citations may not always be 100% accurate.