ARENS, W. F. (1999). Contemporary Advertising, 7th Ed. Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationARENS, William F. Contemporary Advertising, 7th Ed. Irwin/McGraw-Hill, 1999.
MLA (8th ed.) CitationARENS, William F. Contemporary Advertising, 7th Ed. Irwin/McGraw-Hill, 1999.
Warning: These citations may not always be 100% accurate.