MAC DONALD, W. J. (1998). Cases in Strategic Marketing Management: An Integrated Approach. Prentice Hall.
Chicago Style (17th ed.) CitationMAC DONALD, William J. Cases in Strategic Marketing Management: An Integrated Approach. Prentice Hall, 1998.
MLA (8th ed.) CitationMAC DONALD, William J. Cases in Strategic Marketing Management: An Integrated Approach. Prentice Hall, 1998.
Warning: These citations may not always be 100% accurate.