KNAPP, D. E. (2000). The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success. McGraw-Hill.
Chicago Style (17th ed.) CitationKNAPP, Duane E. The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success. McGraw-Hill, 2000.
MLA (8th ed.) CitationKNAPP, Duane E. The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success. McGraw-Hill, 2000.
Warning: These citations may not always be 100% accurate.