The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success
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McGraw-Hill
2000
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oai:jogjalib.com:310BKE0021272016-08-08 00:00:00Direktorat Perpustakaan Universitas Islam IndonesiaThe Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding SuccessKNAPP, Duane E.McGraw-Hill2000TEXT658.827 / Dua / m |
| institution |
Universitas Sanata Dharma |
| collection |
Perpustakaan Yogyakarta |
| description |
|
| format |
TEXT |
| author |
KNAPP, Duane E. |
| spellingShingle |
KNAPP, Duane E. The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success |
| author_facet |
KNAPP, Duane E. |
| author_sort |
KNAPP, Duane E. |
| title |
The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success |
| title_short |
The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success |
| title_full |
The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success |
| title_fullStr |
The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success |
| title_full_unstemmed |
The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success |
| title_sort |
brand mindset; how companies like starbucks, whirpool, and hallmark became genuine brands and other secrets of branding success |
| publisher |
McGraw-Hill |
| publishDate |
2000 |
| callnumber-raw |
658.827 / Dua / m |
| callnumber-search |
658.827 / Dua / m |
| _version_ |
1747909873224384512 |