APA (7th ed.) Citation

KEEGAN, W. J. (2002). Global Marketing Management; 7th Edition. Prentice Hall.

Chicago Style (17th ed.) Citation

KEEGAN, Warren J. Global Marketing Management; 7th Edition. Prentice Hall, 2002.

MLA (8th ed.) Citation

KEEGAN, Warren J. Global Marketing Management; 7th Edition. Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.