APA (7th ed.) Citation

LEHMANN, D. R. (2002). Analysis for Marketing Planning; Fifth Edition. McGraw-Hill.

Chicago Style (17th ed.) Citation

LEHMANN, Donald R. Analysis for Marketing Planning; Fifth Edition. McGraw-Hill, 2002.

MLA (8th ed.) Citation

LEHMANN, Donald R. Analysis for Marketing Planning; Fifth Edition. McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.