APA (7th ed.) Citation

JAIN, S. C. (2000). Marketing Planning and Strategy; Sixth Edition. South-Western.

Chicago Style (17th ed.) Citation

JAIN, Subhash C. Marketing Planning and Strategy; Sixth Edition. South-Western, 2000.

MLA (8th ed.) Citation

JAIN, Subhash C. Marketing Planning and Strategy; Sixth Edition. South-Western, 2000.

Warning: These citations may not always be 100% accurate.