APA (7th ed.) Citation

LEHMANN, D. R. (1997). Analysis for Marketing Planning 4th. Ed. Irwin.

Chicago Style (17th ed.) Citation

LEHMANN, Donald R. Analysis for Marketing Planning 4th. Ed. Irwin, 1997.

MLA (8th ed.) Citation

LEHMANN, Donald R. Analysis for Marketing Planning 4th. Ed. Irwin, 1997.

Warning: These citations may not always be 100% accurate.