APA (7th ed.) Citation

Rise... (1993). The Rise and Fall of Mass Marketing. Routledge.

Chicago Style (17th ed.) Citation

Rise... The Rise and Fall of Mass Marketing. Routledge, 1993.

MLA (8th ed.) Citation

Rise... The Rise and Fall of Mass Marketing. Routledge, 1993.

Warning: These citations may not always be 100% accurate.