APA (7th ed.) Citation

STANTON, W. J. Fundamental Marketing, ed 5. McGraw-Hill Kogakusha.

Chicago Style (17th ed.) Citation

STANTON, William J. Fundamental Marketing, Ed 5. McGraw-Hill Kogakusha.

MLA (8th ed.) Citation

STANTON, William J. Fundamental Marketing, Ed 5. McGraw-Hill Kogakusha.

Warning: These citations may not always be 100% accurate.