KOTLER , P. (2002). Marketing Moves; A New Approach to Profits,Growth, and Renewal. Harvard Business School Press.
Chicago Style (17th ed.) CitationKOTLER , Philip. Marketing Moves; A New Approach to Profits,Growth, and Renewal. Harvard Business School Press, 2002.
MLA (8th ed.) CitationKOTLER , Philip. Marketing Moves; A New Approach to Profits,Growth, and Renewal. Harvard Business School Press, 2002.
Warning: These citations may not always be 100% accurate.