APA (7th ed.) Citation

MALHOTRA, N. K. (2002). Basic Marketing Research; Applications to Contemporary Issues. Prentice-Hall International, Inc.

Chicago Style (17th ed.) Citation

MALHOTRA, Naresh K. Basic Marketing Research; Applications to Contemporary Issues. Prentice-Hall International, Inc, 2002.

MLA (8th ed.) Citation

MALHOTRA, Naresh K. Basic Marketing Research; Applications to Contemporary Issues. Prentice-Hall International, Inc, 2002.

Warning: These citations may not always be 100% accurate.