SHIMP, T. A. (2003). Advertising, Promotion, & Suplemental Aspects of Integrated Marketing Communications, 6th Ed. South-Western.
Chicago Style (17th ed.) CitationSHIMP, Terence A. Advertising, Promotion, & Suplemental Aspects of Integrated Marketing Communications, 6th Ed. South-Western, 2003.
MLA (8th ed.) CitationSHIMP, Terence A. Advertising, Promotion, & Suplemental Aspects of Integrated Marketing Communications, 6th Ed. South-Western, 2003.
Warning: These citations may not always be 100% accurate.