APA (7th ed.) Citation

BELCH, G. E. (2004). Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed. McGraw-Hill.

Chicago Style (17th ed.) Citation

BELCH, George E. Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed. McGraw-Hill, 2004.

MLA (8th ed.) Citation

BELCH, George E. Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed. McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.