ZEITHAML, V. A. (2003). Service Marketing; Integrating Customer Focus Across the Firm, 3rd Ed. McGraw-Hill.
Chicago Style (17th ed.) CitationZEITHAML, Valarie A. Service Marketing; Integrating Customer Focus Across the Firm, 3rd Ed. McGraw-Hill, 2003.
MLA (8th ed.) CitationZEITHAML, Valarie A. Service Marketing; Integrating Customer Focus Across the Firm, 3rd Ed. McGraw-Hill, 2003.
Warning: These citations may not always be 100% accurate.