APA (7th ed.) Citation

STORBACKA, K. (2001). Customer Relationship Management; Creating Competitive Advantage Through Win-Win Relationship Strategies. McGraw-Hill.

Chicago Style (17th ed.) Citation

STORBACKA, Kaj. Customer Relationship Management; Creating Competitive Advantage Through Win-Win Relationship Strategies. McGraw-Hill, 2001.

MLA (8th ed.) Citation

STORBACKA, Kaj. Customer Relationship Management; Creating Competitive Advantage Through Win-Win Relationship Strategies. McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.