APA (7th ed.) Citation

(2003). Marketing Strategy; A Decision - Focused Approach, 4th Ed. McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Marketing Strategy; A Decision - Focused Approach, 4th Ed. McGraw-Hill/Irwin, 2003.

MLA (8th ed.) Citation

Marketing Strategy; A Decision - Focused Approach, 4th Ed. McGraw-Hill/Irwin, 2003.

Warning: These citations may not always be 100% accurate.