LOVELOCK, C. H. (2004). Services Marketing; Managing People, Technology, Strategy, 5th Ed. Pearson/Prentice Hall.
Chicago Style (17th ed.) CitationLOVELOCK, Christopher H. Services Marketing; Managing People, Technology, Strategy, 5th Ed. Pearson/Prentice Hall, 2004.
MLA (8th ed.) CitationLOVELOCK, Christopher H. Services Marketing; Managing People, Technology, Strategy, 5th Ed. Pearson/Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.