KELLER, K. L. (2003). Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 2nd Ed. Prentice Hall.
Chicago Style (17th ed.) CitationKELLER, Kevin Lane. Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 2nd Ed. Prentice Hall, 2003.
MLA (8th ed.) CitationKELLER, Kevin Lane. Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 2nd Ed. Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.