APA (7th ed.) Citation

KELLER, K. L. (2003). Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 2nd Ed. Prentice Hall.

Chicago Style (17th ed.) Citation

KELLER, Kevin Lane. Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 2nd Ed. Prentice Hall, 2003.

MLA (8th ed.) Citation

KELLER, Kevin Lane. Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 2nd Ed. Prentice Hall, 2003.

Warning: These citations may not always be 100% accurate.