APA (7th ed.) Citation

KEEGAN, W. J. (1995). Marketing, 2nd Ed. Prentice Hall.

Chicago Style (17th ed.) Citation

KEEGAN, Warren J. Marketing, 2nd Ed. Prentice Hall, 1995.

MLA (8th ed.) Citation

KEEGAN, Warren J. Marketing, 2nd Ed. Prentice Hall, 1995.

Warning: These citations may not always be 100% accurate.