ENCYCLOPEDIA. (1999). The IEBM Encyclopedia of Marketing. Henry Stewart publication.
Chicago Style (17th ed.) CitationENCYCLOPEDIA. The IEBM Encyclopedia of Marketing. Henry Stewart publication, 1999.
MLA (8th ed.) CitationENCYCLOPEDIA. The IEBM Encyclopedia of Marketing. Henry Stewart publication, 1999.
Warning: These citations may not always be 100% accurate.