APA (7th ed.) Citation

ZALTMAN, G. (2003). How Customers Think: Essential Insights Into the MInd of The Market. Harvard Business School.

Chicago Style (17th ed.) Citation

ZALTMAN, Gerald. How Customers Think: Essential Insights Into the MInd of The Market. Harvard Business School, 2003.

MLA (8th ed.) Citation

ZALTMAN, Gerald. How Customers Think: Essential Insights Into the MInd of The Market. Harvard Business School, 2003.

Warning: These citations may not always be 100% accurate.