ARENS, W. F. (2006). Contemporary Advertising, 10th Ed. McGraw-Hill/Irwin.
Chicago Style (17th ed.) CitationARENS, William F. Contemporary Advertising, 10th Ed. McGraw-Hill/Irwin, 2006.
MLA (8th ed.) CitationARENS, William F. Contemporary Advertising, 10th Ed. McGraw-Hill/Irwin, 2006.
Warning: These citations may not always be 100% accurate.