(2006). Marketing Metrics: 50+ Metrics Every Executive Should Master. Pearson Education, Inc.
Chicago Style (17th ed.) CitationMarketing Metrics: 50+ Metrics Every Executive Should Master. Pearson Education, Inc, 2006.
MLA (8th ed.) CitationMarketing Metrics: 50+ Metrics Every Executive Should Master. Pearson Education, Inc, 2006.
Warning: These citations may not always be 100% accurate.