Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing
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London Business School
2000
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oai:jogjalib.com:310BKE0050762016-08-08 00:00:00Direktorat Perpustakaan Universitas Islam IndonesiaSocial Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social MarketingSMITH, N. CraigLondon Business School2000TEXT658.802 / N. / l |
institution |
Universitas Sanata Dharma |
collection |
Perpustakaan Yogyakarta |
description |
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format |
TEXT |
author |
SMITH, N. Craig |
spellingShingle |
SMITH, N. Craig Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing |
author_facet |
SMITH, N. Craig |
author_sort |
SMITH, N. Craig |
title |
Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing |
title_short |
Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing |
title_full |
Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing |
title_fullStr |
Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing |
title_full_unstemmed |
Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing |
title_sort |
social marketing and social contracts: applying integrative social contracts theory to ethical issues in social marketing |
publisher |
London Business School |
publishDate |
2000 |
callnumber-raw |
658.802 / N. / l |
callnumber-search |
658.802 / N. / l |
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1747910223852470272 |