Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing

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Main Author: SMITH, N. Craig
Format: TEXT
Published: London Business School 2000
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spelling oai:jogjalib.com:310BKE0050762016-08-08 00:00:00Direktorat Perpustakaan Universitas Islam IndonesiaSocial Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social MarketingSMITH, N. CraigLondon Business School2000TEXT658.802 / N. / l
institution Universitas Sanata Dharma
collection Perpustakaan Yogyakarta
description
format TEXT
author SMITH, N. Craig
spellingShingle SMITH, N. Craig
Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing
author_facet SMITH, N. Craig
author_sort SMITH, N. Craig
title Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing
title_short Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing
title_full Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing
title_fullStr Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing
title_full_unstemmed Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing
title_sort social marketing and social contracts: applying integrative social contracts theory to ethical issues in social marketing
publisher London Business School
publishDate 2000
callnumber-raw 658.802 / N. / l
callnumber-search 658.802 / N. / l
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