APA (7th ed.) Citation

CRAVENS, D. W. (2002). Strategic Marketing Management; Cases, 7th Ed. + CD-Rom. Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

CRAVENS, David W. Strategic Marketing Management; Cases, 7th Ed. + CD-Rom. Irwin/McGraw-Hill, 2002.

MLA (8th ed.) Citation

CRAVENS, David W. Strategic Marketing Management; Cases, 7th Ed. + CD-Rom. Irwin/McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.