APA (7th ed.) Citation

KELLER, K. L. (2008). Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 3rd Ed. Pearson Education, Inc.

Chicago Style (17th ed.) Citation

KELLER, Kevin Lane. Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 3rd Ed. Pearson Education, Inc, 2008.

MLA (8th ed.) Citation

KELLER, Kevin Lane. Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 3rd Ed. Pearson Education, Inc, 2008.

Warning: These citations may not always be 100% accurate.