RANGKUTI, F. (2002). Power Of Brands, Teknik Mengelola Brand Equity dan Strategi Pengembangan Merek. Gramedia Pustaka Utama.
Chicago Style (17th ed.) CitationRANGKUTI, Freddy. Power Of Brands, Teknik Mengelola Brand Equity Dan Strategi Pengembangan Merek. Gramedia Pustaka Utama, 2002.
MLA (8th ed.) CitationRANGKUTI, Freddy. Power Of Brands, Teknik Mengelola Brand Equity Dan Strategi Pengembangan Merek. Gramedia Pustaka Utama, 2002.
Warning: These citations may not always be 100% accurate.