APA (7th ed.) Citation

PAYNE, A. (1993). The Essence of Service Marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

PAYNE, Adrian. The Essence of Service Marketing. Prentice Hall, 1993.

MLA (8th ed.) Citation

PAYNE, Adrian. The Essence of Service Marketing. Prentice Hall, 1993.

Warning: These citations may not always be 100% accurate.