APA (7th ed.) Citation

KERIN, R. A. Strategic Marketing Problems ; Cases and Comments, 6th Ed. McGraw-Hill College.

Chicago Style (17th ed.) Citation

KERIN, Roger A. Strategic Marketing Problems ; Cases and Comments, 6th Ed. McGraw-Hill College.

MLA (8th ed.) Citation

KERIN, Roger A. Strategic Marketing Problems ; Cases and Comments, 6th Ed. McGraw-Hill College.

Warning: These citations may not always be 100% accurate.