APA (7th ed.) Citation

New... (1995). New Product Success Stories: Lessons from Leading Innovators. John Wiley & Sons.

Chicago Style (17th ed.) Citation

New... New Product Success Stories: Lessons from Leading Innovators. John Wiley & Sons, 1995.

MLA (8th ed.) Citation

New... New Product Success Stories: Lessons from Leading Innovators. John Wiley & Sons, 1995.

Warning: These citations may not always be 100% accurate.